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Create an AI product video ad from one photo

Build a 15-second ad concept while protecting product identity.

ESTIMATED BUDGET · USD

$30.99

monthly subscriptions

Not a per-output price. Taxes, extra credits and editor costs are separate.

See cost breakdown ↓
DIFFICULTY & PREPARATION

Intermediate · final review required

Prepare source assets, usage permissions, target duration and aspect ratio.

Tools · including alternatives

Pricing and sources reviewed: 2026-09-08

Cost breakdown

US$30.99/month: Firefly Standard 9.99 + Runway Standard 15 + ElevenLabs Starter 6. Excludes editor, taxes and top-ups.

Step-by-step production

STEP 1

Prepare the product photo

Start with a sharp photo. Edit the background in Firefly and compare logos, labels and proportions against the original.

STEP 2

Generate short shots

Use the image in Runway with one camera move per shot. Aim for three 5-second shots and reject distorted takes.

STEP 3

Add narration and finish

Create a 15-second voiceover in ElevenLabs and check pronunciation. Add captions and a call to action in your editor; review with sound off.

Review product shape, labels and every advertising claim before publishing.

Why these tools fit together

Adobe Firefly — Image editing and video inside Adobe’s creative workflow. Generative Fill and Adobe app integration.

Runway — Generate and refine video in one creative workspace. Generation and finishing tools in one place.

ElevenLabs — Multilingual narration and voice dubbing. Commercial license from paid Starter.

Before you call it finished

Our tumbler production demo

See the source image, generated clip, 15-second edit and cost record.

View the case study →

Try it yourself

Practice brief: a 15-second vertical tumbler ad from one photo. These are sample instructions, not tested output or performance guarantees.

Assets and shot plan

Prepare a product photo and logo you have permission to use. Show the full product at 0–5 seconds, one material or handle detail at 5–10 seconds, then the original photo and call to action at 10–15 seconds. Overlay labels and prices in your editor so you can verify them directly.

Sample motion prompt

The camera slowly pushes toward the tumbler. The tumbler remains still on the table. Soft daylight stays consistent. Start with one camera movement. Compare the shape and logo against the source, change one variable at a time and regenerate only the faulty shot.

Voiceover and final review

Sample copy: “A tumbler for your daily routine. Explore the colours and details on our product page.” Time the actual audio and shorten it to fit. Do not invent claims such as insulation duration. Check caption readability with sound off and leave time to read the final call to action.

Guide updated: 2026-09-17 · Reference: Runway Image to Video Prompting Guide

Tools and official references

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